Privacy policy

Privacy Policy and Terms of Use

Mia Inspiration (Magic Marketing Gifts Ltd.) Last updated: November 2026

(Under 18? This document may be somewhat complex; we recommend consulting an adult.)

1. Introduction

1.1. This document constitutes the privacy policy and terms of use of Mia Inspiration (Magic Marketing Gifts Ltd.) (hereinafter: "the Company" or "Mia Inspiration"), including the customer club and the e-commerce website. Entering or first using the website or our services constitutes consent to the provisions of the terms of use.

1.2. This policy applies to all of the Company's digital assets, including the Company's e-commerce website, the customer club, customer service systems, and the digital invoice service sent to a user following a purchase at the Company's stores, subject to the user's consent (together: "the Digital Assets"). However, certain services provided by the Company may be governed by a dedicated and separate privacy policy, which will be published alongside the relevant service and will regulate how information is collected and used.

1.3. Entering or using any of the Digital Assets constitutes full consent to this policy. A user who does not agree to the terms is asked to stop using the Digital Assets immediately.

1.4. The Company attaches great importance to protecting users' privacy and acts in accordance with the Protection of Privacy Law, 5741-1981, and any other relevant law. The Company is also committed to transparency and believes that users have the right to know how information about them is collected, how it is used, to whom it is disclosed, and how it is stored and protected. The Company collects and processes information to the extent necessary to provide the services and manage its business, to fulfill its legal obligations, or to promote its legitimate business interests, subject to this policy and the law.

1.5. "Information" in this policy means any information that identifies you directly or indirectly, such as name, address, telephone number, email address, IP address or any other detail that enables identification. For the avoidance of doubt, information that does not enable personal identification (for example, statistical or anonymous information) may be used by the Company for any purpose, including trend analysis and service improvement, at its sole discretion.

1.6. By using the Digital Assets, the user declares that they are aware that they are under no obligation to provide the information, and that it is provided of their own free will and with their consent. The information is provided, among other things, for the purpose of operating the Digital Assets and adapting them to the user's needs. Without derogating from the foregoing, providing certain information may be necessary in order to receive some of the services offered through the Digital Assets. Accordingly, refraining from providing certain information, such as contact details, address and the like, may prevent use of the services offered through the Digital Assets. In addition, blocking or restricting Cookies may affect the user experience and the proper functioning of the Digital Assets.

2. Type of Information Collected

2.1. The Company receives and stores the types of information detailed below in accordance with the provisions of the law, including:

  • Technical information: IP address, browser type, operating system, device identifiers, location data, browsing patterns, browsing data, activity patterns, page views, usage times, device data, IP address, browser type, operating system, approximate geographic location data, and other technical data, all in accordance with the device settings.
  • Personal information provided voluntarily: full name, address, telephone number, email, ID number, date of birth, gender.
  • Purchase details: products, sizes, colors, prices, discounts, returns, exchanges, order details, products purchased, prices, discounts, returns, communications with customer service, digital invoices and payment data, without storing full credit card details.
  • Customer club information: joining, points, benefits, stores, shopping preferences, points accumulation, use of benefits, purchase history and shopping preferences.
  • Communications with the Company: inquiries, calls, recordings, surveys, or information provided during a purchase and/or registration or to the Digital Assets. The Company may document and retain users' inquiries to customer service, including correspondence and communications through various channels, for the purpose of handling inquiries, quality control and improving the service it provides.
  • Information from third-party services: social networks, shipping companies (HFD, FedEx), payment processors (Hyp), mailing systems (Flashy), the Priority ERP system, information received from commercial collaborations, campaigns or external platforms such as Google or Meta, subject to the policies of those platforms.

2.2. If information about third parties is provided, the user declares that they have obtained their consent to provide the details as well as their consent to the terms of this privacy policy.

3. Purposes of Using and Retaining Information

3.1. As stated above, the information may be processed by parties acting on behalf of and for the Company, including suppliers, cloud service providers and business partners, who assist in the operation, management and ongoing maintenance of the Digital Assets and the services offered through them, among other things for the purpose of ensuring their proper operation, carrying out actions requested by users, maintaining information security, and improving and streamlining the services.

3.2. The Company uses the information you provide, among other things, for the purpose of:

  • Managing business activity: processing orders, shipping, inventory management, returns.
  • Providing the requested services and operating the Digital Assets;
  • Managing, maintaining and improving the services and interfaces;
  • Personalizing the user experience and displaying personalized content;
  • Improving the service: tailoring collections, the shopping experience, personal styling.
  • Developing new services, analyzing trends, and using artificial intelligence-based tools for research, marketing and operational purposes;
  • Contacting users for service, support, surveys and updates;
  • Sending operational messages, order confirmations, digital invoices and reminders;
  • Marketing and mailings (with consent): updates, promotions, fashion events, personalized content.
  • Legal and security needs: compliance with legal requirements, fraud prevention, information security.
  • Complying with the requirements of the law, orders and instructions of competent authorities;
  • Detecting and preventing deception, fraud or unauthorized use;
  • Protecting the rights, interests and assets of the Company or of third parties;
  • Fulfilling a legal obligation or court order that applies to the Company.

3.3. The information will be retained in the Company's database for the period necessary for the purposes for which it was collected, and in accordance with the provisions of the law.

4. Sharing Information with Third Parties

4.1. The Company does not sell personal information. The Company transfers information to third parties only in the following cases:

  • With the user's consent;
  • With external service providers (such as hosting, cloud, marketing, data analysis, legal and/or accounting advisory services), for the purpose of providing the services;
  • As part of the use that the Company's websites make of third-party tools, as detailed in the "Information Collection Technologies" chapter of this document below;
  • In the course of a merger, acquisition or transfer of the Company's business to a third party;
  • For the purpose of complying with the provisions of the law and/or a court order;
  • For the purpose of handling complaints or legal disputes;
  • For the purpose of detecting, preventing and handling deception, fraud, misuse, security and information safety incidents, and/or where the Digital Assets are used contrary to the terms of the relevant digital asset and/or contrary to the provisions of the law.
  • As part of the digital invoice service, which is provided in the Company's stores through an external service provider, under which a customer who so wishes will receive the invoice for a purchase made in the Company's stores directly by SMS to their telephone number and/or by email to their email address, and will be able to view it through a dedicated link sent to them for that purpose.
  • The external service provider through which the digital invoice service is provided.

4.2. It is clarified that, within the scope of this privacy policy and subject to the law, the Company may transfer information outside the jurisdiction of Israel and/or of the European Union, among other things for cloud storage purposes.

Without derogating from the foregoing, to the extent required by applicable law (including where the Company processes personal information of data subjects located in the European Economic Area (EEA) or the United Kingdom in connection with offering goods or services to them and/or monitoring their behavior), the Company will act in accordance with the provisions of Regulation (EU) 2016/679 (General Data Protection Regulation - "GDPR") and other applicable laws. Accordingly, and subject to the circumstances and applicable law, the Company will process personal information on the basis of appropriate legal bases for processing (such as performance of a contract, compliance with a legal obligation, legitimate interests and/or consent, where required), and will enable data subjects to exercise their rights under the GDPR, including: the right of access, rectification, erasure, restriction of processing, data portability, objection to processing, and the right to withdraw consent at any time, without affecting the lawfulness of processing carried out before consent was withdrawn. In addition, where applicable, the data subject will have the right to lodge a complaint with a competent data protection supervisory authority. For inquiries on these matters, please contact: info@miainspiration.com.

4.3. Without derogating from the provisions of section 4.1, the Company may transfer to digital advertising platforms (including Meta and Google) encrypted (hashed) identifiers of customer details, such as telephone number or email address, including in connection with purchases made in the chain's stores. The transfer is made for the purpose of measuring advertising effectiveness, attributing purchases to campaigns, improving conversions and tailoring target audiences, including building lookalike audiences. The identifiers are encrypted using a one-way algorithm (SHA-256) before the transfer and are not transferred as plain text. It is clarified that these platforms may match the encrypted identifiers to users registered with them. A customer may at any time refuse this use or ask to be removed from it, by contacting info@miainspiration.com or customer service, without this affecting their club membership or their eligibility for benefits.

5. Information Collection Technologies (Cookies, Pixels and Similar Tools)

5.1. When the Company's Digital Assets are used, including in the course of marketing campaigns and activity on its behalf on social networks, the Company uses technological tools to collect information automatically (hereinafter: "the Technological Tools").

5.2. The Technological Tools are: cookie files (Cookies), pixels (Pixels), tags (Tags), web beacons (Beacons), local browser storage (Local Storage) and analytics code snippets, as well as the transfer of events from the store platform's servers to external providers (Server-side events).

5.3. The Company uses the Technological Tools for the following purposes: operating the website and the shopping cart; measuring and improving use of the website; measuring the effectiveness of campaigns and attributing purchases to advertising channels; displaying personalized ads on the websites and platforms of the advertising partners; experiments comparing versions of website pages; displaying product recommendations and a size guide; chat with customer service; fraud prevention; and recording consent to the use of these tools.

5.4. The following information is collected through the Technological Tools: IP address; browser type, operating system and device type; cookie identifiers and device identifiers; pages viewed and the time spent viewing them; the source of arrival at the website, including a campaign or ad; actions on the website, such as searching, viewing a product, adding to cart and purchasing; approximate geographic location at city or country level; interaction with content and ads; and how the page is used (mouse movements, scrolling and clicks). When a purchase is made, encrypted identifiers are also transferred, as detailed in section 4.3.

5.5. Some of the tools are operated directly by the Company, and others are operated by external providers: advertising and measurement platforms (hereinafter: "the Advertising Partners"), and providers that give the Company support, marketing and operational services on the website. The Advertising Partners and the types of providers are detailed in section 5.9. These providers' use of the information is also subject to their own privacy policies, which are not under the Company's control.

5.6. It is clarified that external providers using these tools may combine the information collected through them with other data already in their possession from other sources (such as an active user account with them or activity on other websites), and thereby identify users indirectly. The use and processing of the information by those parties are subject to their privacy policies and terms of use, and are not under the Company's control.

5.7. The use of tools for measurement and advertising is not required in order to browse the website or make a purchase, and there is no obligation to consent to it. A user who does not wish to allow it may refuse at any time, in one or more of the following ways: (a) in the browser or device settings: deleting existing cookies, blocking third-party cookies or browsing in private mode; (b) in the platforms' advertising settings: Google (https://myadcenter.google.com), Microsoft (https://account.microsoft.com/privacy/ad-settings), as well as in the advertising settings of the user's Meta (Facebook and Instagram) or TikTok account; (c) using Google's browser add-on for blocking Google Analytics (https://tools.google.com/dlpage/gaoptout). Such a refusal will not prevent ads from being displayed, but they will not be tailored to activity on the website. It is clarified that information about certain actions on the website, such as a purchase, is transferred to the Advertising Partners also from the store platform's servers and not only from the browser, and therefore browser settings alone do not stop this transfer. In addition, blanket blocking of all cookies in the browser, including cookies required to operate the website (such as the shopping cart), may impair the proper functioning of the website.

5.8. On the first visit to the website, a notice about the use of cookies and similar tools is displayed, and the notice includes a link to this policy. The notice is displayed on every page of the website until "Got it" is clicked, and is displayed again after 12 months or when its wording is materially updated. Continuing to browse the website after the notice is displayed, or clicking "Got it", constitutes consent to the use of the Technological Tools as detailed in this chapter. It is clarified that some of the tools are already activated when the page on which the notice is first displayed loads. This consent may be withdrawn at any time as detailed in section 5.7, and such withdrawal does not affect the lawfulness of use made before it.

5.9. The external providers whose tools operate on the website, as of the date of the update of this policy: (a) advertising and measurement partners: Google (https://policies.google.com/privacy), Meta, including Facebook and Instagram (https://www.facebook.com/privacy/policy/), TikTok (https://www.tiktok.com/legal/page/row/privacy-policy/en) and Microsoft (https://privacy.microsoft.com/privacystatement); (b) the store platform: Shopify (https://www.shopify.com/legal/privacy); (c) service providers in the following areas: measurement and attribution of sales to advertising channels; experiments comparing versions of website pages; mailings and sign-up forms; product recommendations and site search; videos; back-in-stock notifications; collaborations with influencers and partners; customer service chat; size guide; product ordering in collections; website translation; accessibility; and consent management for visitors outside Israel. The full list of providers can be obtained by contacting info@miainspiration.com.

5.10. Some of the providers listed in section 5.9 are foreign companies, and therefore the information collected through their tools is transferred outside Israel and processed on their servers, mainly in the United States and in European Union countries, and in some cases also in countries whose level of privacy protection is not identical to that in Israel. Such transfer is made in accordance with the Protection of Privacy Regulations (Transfer of Data to Databases Abroad), 5761-2001, and on the basis of one or more of the following: (a) transfer to a country in the European Union, or to a country to which the European Union permits information to be transferred under the same conditions; (b) a contractual undertaking by the recipient of the information, including an undertaking to comply with the European data protection regulations (GDPR) or with standard contractual clauses approved by the European Commission; (c) the user's consent. By consenting to this policy, and by continuing to browse the website after the cookie notice is displayed, the user consents to the transfer of information outside Israel as detailed in this section.

5.11. Visitors outside Israel. Visitors outside Israel are shown a notice or a consent request according to the law that applies where they browse from. Where prior consent is required, measurement and advertising tools do not run before consent, and visitors can accept all, reject all or choose by type of tool. In every case, the choice can be changed at any time through the "Cookie settings" link at the bottom of the site. This section does not apply to browsing from Israel, which is governed by section 5.8.

5.12. Visitors from the United States. Under the laws of some US states, sharing information with our advertising partners to show tailored ads may be considered a "sale" or "sharing" of personal information. Visitors from the United States may ask us not to do so through the "Your Privacy Choices" link at the bottom of the site. We also honor the Global Privacy Control (GPC) signal: when a browser sends it, we treat it as a request to opt out of the sale and sharing of personal information, with no further action needed.

6. Users' Rights

6.1. Access to information, correction or deletion. 6.2. Withdrawal of consent to the processing of information. 6.3. Request to transfer information. 6.4. In accordance with sections 13 and 14 of the Protection of Privacy Law, you may at any time contact the Company and request to inspect identifiable information concerning you that is held in the Company's database. If you find that the information is not correct, complete, clear or up to date, you may submit a request to correct or delete it. To exercise any of these rights and/or for any inquiry regarding your privacy and/or your information, please contact us at the email address: info@miainspiration.com.

7. Marketing Communications

7.1. Subject to the user's consent, the Company may send marketing and advertising information, including updates, offers, benefits, promotions and other content of the Company, through various digital means, such as email, SMS messages, WhatsApp and/or other electronic messaging means. The user may remove themselves from the mailing list at any time by following the instructions in the marketing message they received. In any event, removal of users from mailing lists will be carried out in accordance with the provisions of the Communications (Telecommunications and Broadcasting) Law, 5742-1982.

8. Links in the Digital Assets

8.1. The Digital Assets may include links (Links) to various websites on the internet that are not operated by the Company ("the Other Websites") and that apply different privacy policies. Although the Company strives to link only to trustworthy and reliable websites, it is not responsible for the privacy policies or the information security and protection systems and procedures implemented on the Other Websites, nor is it responsible for information collected by the Other Websites and/or third parties that are not subject to this privacy policy, and it bears no responsibility and/or obligation whatsoever in connection with the policies (including privacy policies), practices, acts or omissions of such Other Websites and/or third parties. The Company recommends that you review the terms of use and privacy policies of those websites when using or entering them.

9. Information Security

9.1. The Company takes reasonable and accepted organizational and technological measures to protect the information processed through the Digital Assets. Among other things, the Company operates information security mechanisms, encryption systems, access controls and internal procedures designed to reduce the risk of unauthorized access, prohibited use, disclosure, alteration, copying, transfer or deletion of information.

9.2. However, although these steps are taken, absolute immunity of the Digital Assets against failures, malfunctions, breaches or information security incidents cannot be guaranteed, and the Company does not undertake that information will not be harmed, lost or exposed.

9.3. Users are aware that services based on the processing and transfer of information, and in particular via the internet, inherently involve technological risks and the possibility of harm to the confidentiality, integrity or availability of the information. By the very use of the Digital Assets and by their consent to this policy, users approve the provision and collection of the information in accordance with the provisions of the law, and acknowledge that such incidents may occur without the Company bearing responsibility for their absolute prevention.

9.4. In this regard, and in order to protect the information it holds, the Company uses Hyp (PCI Level 1 standard) for credit card processing and also encrypts sensitive data and restricts access. The Company does not store credit card details in its systems.

9.5. The Company is not responsible for damages resulting from force majeure events or breaches.

10. Shipping and Delivery

10.1. Rates and times

  • Home delivery: NIS 20 (2-5 business days).
  • Pickup from ECO POST points: NIS 10 (up to 7 business days).
  • Free shipping on purchases over NIS 299.
  • Delivery to the chain's stores: free of charge.

10.2. Delivery areas

  • Delivery up to the Green Line.
  • Arava communities, Eilat and the Golan Heights - up to 14 business days.
  • No delivery is made to security-restricted areas (in such a case, arrangements will be coordinated with the customer).
  • Delivery hours: 09:00-21:00 on business days.

11. Returns, Exchanges and Cancellations

11.1. General terms

  • Exchanges and credits are based on the price actually paid (excluding shipping fees).
  • Products must be complete, unused, in their original packaging with tags.

11.2. Exchange

  • Within 30 days of purchase.
  • At the chain's stores or by registered mail (the cost of return shipping is borne by the customer).
  • When shipping for an exchange, the shipping cost is two-way, meaning the customer will be charged both for the return shipment and for the new shipment sent to them

11.3. Cancellation before receiving the order

  • Up to one hour from the time of the order - by telephone to customer service or by email.
  • Until the delivery is scheduled - by written or oral notice.

11.4. Cancellation after receiving the order

  • Within 14 days of receiving the product.
  • Refund less a cancellation fee: 5% or NIS 100 (whichever is lower).
  • In the case of a defect - no cancellation fee and a full refund including shipping.

11.5. Special rights

  • For persons with disabilities, senior citizens and new immigrants (where the transaction included a conversation) - right of cancellation up to 4 months, cancellation fee of 5% or NIS 100.

11.6. Exceptions

  • No refund on perishable goods or products that cannot be resold.
  • No refund on products purchased with a voucher/gift card.

12. Gift Cards and BUYME Vouchers

12.1. Gift cards and BUYME vouchers may be purchased. 12.2. Validity: 5 years from the date of issue. 12.3. Redeemable in stores only. 12.4. Cannot be exchanged for cash or used to receive change. 12.5. Cancellation in accordance with the Consumer Protection Law (refund to the purchaser only). 12.6. In the event of cancellation - the card will be cancelled and cannot be redeemed.

13. Customer Service

13.1. Telephone: 08-9380937 (Sun-Thu, 10:00-15:00) 13.2. Email: info@miainspiration.com 13.3. Fax: 08-9380936 13.4. Address: 4 Ben-Gurion St., Ness Ziona 7403201

14. General Terms of Use

14.1. Responsibility for content and availability

  • The website and its content are presented "as is" (AS IS) and without full responsibility for their accuracy. Use of the website is at the user's own responsibility.

14.2. Prices, promotions and discounts

  • The Company may update prices and shipping rates at any time.
  • Promotions and coupons do not apply to gift cards unless otherwise stated.
  • Only one coupon per purchase.

14.3. Purchase restrictions

  • The Company may cancel or prevent purchases in cases of:
  • Lack of stock.
  • Technical problems on the website.
  • An error in the product details or price.
  • An unpaid monetary debt.
  • Illegal use or inappropriate conduct.
  • Problems with credit or payment method authorization.

14.4. Intellectual property

  • All content, the logo, designs, images and code are owned by the Company or by authorized third parties.
  • It is prohibited to copy, reproduce, transmit, publish, reverse engineer or make commercial use of the content without prior written permission.

14.5. Restrictions on use

A user of the website is prohibited from performing one or more of the following actions:

  • Modifying or disrupting the website.
  • Downloading content by automated means.
  • Compromising the security of the website.
  • Displaying content within a frame (Frame) or in a misleading context.
  • Using the website for illegal purposes.

15. Miscellaneous

15.1. The Company may update the privacy policy from time to time. The date of the last update will appear at the top of the document. Unless otherwise stated, any change to the privacy policy will take effect immediately upon its publication on the website as part of the privacy policy. Use of the Digital Assets after such an update will be deemed the user's consent to the updated version.

15.2. The Company may publish job postings and employment opportunities through the services, including on dedicated pages. Information collected in the course of submitting an application and/or an inquiry regarding careers will be subject to the law and to this privacy policy, with the necessary changes.

15.3. If it is determined that any provision of the terms of use is illegal, void or unenforceable, in whole or in part, for any reason whatsoever, it will be deemed to have been deleted, and this will not affect the validity, legality or enforceability of the remaining terms of use, which will remain in full force.

15.4. In this privacy policy, words referring to one gender include all genders, and everything in it is intended equally for women and men. Likewise, anything stated in the singular also includes the plural, and vice versa.

15.5. The interpretation and enforcement of this document and/or any action or dispute arising from it will be governed by the laws of the State of Israel and will be heard, where necessary, before the courts of Tel Aviv-Jaffa.

15.6. For any question, inquiry, request or comment regarding this policy, including a request to delete information or to exercise rights under the law, you may contact us at the email address: info@miainspiration.com.

17. Governing Law and Jurisdiction

17.1. The laws of the State of Israel will apply. 17.2. Jurisdiction - the courts in Tel Aviv-Jaffa.